Privacy Policy
1. Definitions
In addition to the terms defined elsewhere, the capitalized terms used in this Privacy Policy shall have the meanings as set forth below.
| Data Protection Legislation | means (i) the EU Regulation 2016/679 of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC as from 25 May 2018; and (ii) all other current or future applicable national laws relating to or impacting the processing of Personal Data and privacy. |
| Personal Data | means all information relating to an identified or identifiable natural person. |
| Processor | means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the Data Controller. |
| Data Controller | means a natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. |
2. Identity and contact details of the Data Controller
2.1 This Privacy Policy describes how your Personal Data will be processed by REAZN (“We”, “Us” or “Our”), a group consisting of the following companies:
- Reazn Group SA, with registered office at Route d’Arlon 19-21, L-8009 Strassen, Luxembourg and registered under the enterprise number B119954;
- Reazn Belgium NV, with registered office at Industriezone 14, 9770 Kruisem, Belgium and registered in the Crossroads Bank for Enterprises under number 0435.910.674;
- Reazn SA, with registered office at Route d’Arlon 19 – 21, L-8009 Strassen, Luxembourg, and registered under the enterprise number B47909;
- Reazn UK Ltd., with registered office at Wallsall Road, Norton Canes, Cannock, WS11 9NR, United Kingdom, and registered under the enterprise number 06164695;
- Reazn+ BV, with registered office at Industriezone 18 9770 Kruisem, Belgium, and registered in the Crossroads Bank for Enterprises under the enterprise number 0879.803.658;
2.2 You can contact Us at gdpr@reazn.com.
2.3 Protecting your privacy and Personal Data is of the utmost importance to Us. This Privacy Policy describes how We will process your Personal Data.
2.4 We qualify as the Data Controller, as defined in the Data Protection Legislation, regarding the processing of your Personal Data for the purposes mentioned in this Privacy Policy.
Personal Data
3.1We will process the following (categories of) Personal Data from you:
- Identification and contact details (first name, last name, address, email address and telephone number);
- Technical information (IP address, geographic location and operating system, browser type, date and access time);
- any other information obtained by Us via the use of cookies (for more information read our cookie policy, added in appendix of the document); and
- any other Personal Data you provide to Us.
4. Purpose of processing and legal basis
4.1 We will process your Personal Data for the following purposes and associated legal grounds:
| Categories of Personal Data | Purposes of processing | Legal basis |
| Identification and contact details |
|
(art. 6 (1) (b) GDPR) |
|
(art. 6 (1) (f) GDPR) |
|
|
(art. 6 (1) (f) GDPR) |
|
|
(art. 6 (1) (f) GDPR) |
|
|
(art. 6 (1) (a) GDPR / art. 16(2) e-Privacy Directive) |
|
|
(art. 6 (1) (a) GDPR) |
|
| Technical information |
|
(art. 6 (1) (a) GDPR) |
|
|
4.2 If We processes your Personal Data on the basis of Our legitimate interest, this means that, after balancing all relevant interests, We have determined that Our identified interest outweigh yours. If you would like more information about the balancing of interests, please contact Us at gdpr@reazn.com.
4.3 If the processing of your Personal Data as per the above table is necessary to perform the agreement, We cannot execute the agreement if you do not provide your Personal Data to Us.
4.4 We will inform you in advance if we intend to process your Personal Data for purposes other than those indicated in this Privacy Policy.
4.5 Sending direct marketing via email or SMS is, in some cases, allowed without your explicit consent, for example, because We have obtained your electronic contact details in the context of the sale of products or services and because our commercial messages relate to Our own similar products or services (“Soft opt-in”). You can object to receiving further direct marketing messages from Us at any time by sending your intention to unsubscribe to gdpr@reazn.com.
4.6 To receive other direct marketing than that described in the above article, you can give your consent when the relevant Personal Data is requested by Us. You have the right to withdraw your consent at any time. This withdrawal will not affect the lawfulness of the processing of personal data based on your consent before the withdrawal of consent.
5. Recipients of Personal Data
5.1 Your Personal Data is processed by Us for the purposes described above. We may also disclose your Personal Data to third parties who provide services to Us, such as but not limited to marketing offices, IT-service providers, payment service providers, logistical service providers, credit insurance companies and sustainability advisors. These external Processors may only process your personal data on explicit and written instruction from Us for our benefit. We guarantee that all external Processors are selected with due care and oblige them to observe the security and integrity of your Personal Data.
5.2 We may disclose your Personal Data to third parties when required by law or a court order.
5.3 In case of a total or partial sale, reorganization or transfer of Our organization (including a merger or acquisition), We may also disclose your Personal Data to (non-)affiliated third parties including advisors involved in the process of the partial sale, reorganization or transfer.
6. Transfer of Personal Data
6.1 We will primarily process your Personal Data within the European Economic Area. In the event that we transfer your Personal Data to countries outside the EEA (for example, through the use of Cookies related to Google Analytics, etc.), We will ensure that the same level of protection is achieved as within the EEA (by concluding standard contractual clauses with the Processor located outside the EEA or by only cooperating with countries for which the European Commission has issued an adequacy decision).]
7. Period during which we will retain Personal Data
7.1 We will retain your Personal Data for as long as necessary for the aforementioned purposes, or as long as We are legally obligated to retain them in accordance with the table below.
| Personal Data | Retention period |
| Identification and contact details | Maximum two years after the last purchase. |
| Technical information | Data is stored anonymously. If there is a personal reference, the data will be deleted immediately, unless there are subject to legal storage obligations. In any case, the deletion will take place after expiry of the storage obligation. |
8. Your rights
8.1 In accordance with and subject to the conditions provided by Data Protection Legislation, you have the right to request from Us:
- access to and a copy of your Personal Data that We hold (right of access);
- correction of your Personal Data if they are incorrect, inaccurate, or incomplete (right to rectification);
- erasure of your Personal Data if they are no longer necessary for the specified purposes or if you demonstrate that the processing of such Personal Data is unlawful (right to erasure or right to be forgotten);
- in specific cases, restriction of the processing of your Personal Data (right to restriction of processing).
8.2 In addition, you have to right to object to the processing of your Personal Data for reasons relating to your particular situation (right to object).
8.3 If you wish to exercise the above-mentioned rights or if you have a question about how We process your personal data, you can contact Us at gdpr@reazn.com. We will handle your request within a reasonable period of time.
8.4 When contacting Us, please ensure that it is always clear which of the above rights you wish to exercise and how you wish to receive a response (e.g., by email, by post, etc.). Please note that in certain cases, We may request additional documentation or information. Under certain exceptional circumstances, We have the right not to fulfil your request (e.g. if We have the legal obligation to retain your Personal Data).
8.5 If you believe that We have not processed your Personal Data in accordance with applicable Data Protection Legislation, you can lodge a complaint with the competent Data Protection Authorities, as indicated below:
| Country | Data Protection Authority |
| Belgium | Gegevensbeschermingsautoriteit (GBA) Drukpersstraat 35 1000 Brussels contact@apd-gba.be |
| Luxembourg | Commission nationale pour la protection des données (CNPD) Boulevard du Jazz 15 L-4370 Belvaux |
| United Kingdom | Information Commissioner’s Office (ICO) Wycliffe House Water Lane Wilmslow, Cheshire SK9 5AF |
9. Changes to this Privacy Policy
9.1 We reserve the right to modify this Privacy Policy at any time. We will announce each modified version of this Privacy Policy and, if necessary, request your consent in accordance with the provisions of Article 4 of this Privacy Policy.
10. Appendix: Cookie policy
10.1 Scope of the use of cookies;
On various pages, We and the web services integrate and use cookies to enable certain functions of Our website. The so-called ‘cookies’ are small text files that your browser can store on your accessing device. These text files contain a characteristic string of characters that uniquely identify the browser when you return to our site. The process of storing a cookie file is also called ‘setting a cookie’. Details are given in the table below.
10.2 What Cookies do we use for which purposes?
Borlabs Cookie (borlabs-cookie)
| Description | Saves the visitors preferences selected in the Dialog of Borlabs Cookie. |
| Cookie(s) | Name: borlabs-cookie Description: This cookie stores information regarding consent for service groups and individual services. Hosts: www.reazn.com Lifetime: 60 days Purpose: Functional Type: HTTP |
Provider Information
| Provider Name | Owner of this website |
| Description | This is the owner of this website. The owner is responsible for the content of this website and for the processing of your personal data. |
| Address | |
| Privacy Policy URL | https://www.reazn.com/privacy-policy/ |
Google Tag Manager (google-tag-manager)
| Description | Google Tag Manager is a tag management system (TMS) that allows us to update measurement codes and related code fragments on our website. |
| Hosts | www.googletagmanager.com |
Provider Information
| Provider Name | |
| Description | Google LLC, the umbrella company of all Google services, is a technology company that provides various services and engages in the development of hardware and software. |
| Address | Gordon House, Barrow Street, Dublin 4, Ireland |
| Privacy Policy URL | https://policies.google.com/privacy?hl=en |
| Cookie URL | https://policies.google.com/technologies/cookies?hl=en |
Google Analytics (google-analytics)
| Description | Google Analytics is a web analytics service offered by Google that tracks and reports our website traffic. It provides insight into how users interact with our website, helping us understand our audience and optimize our online presence. |
| Hosts | www.googletagmanager.com, www.google-analytics.com |
Provider Information
| Provider Name | |
| Description | Google LLC, the umbrella company of all Google services, is a technology company that provides various services and engages in the development of hardware and software. |
| Address | Gordon House, Barrow Street, Dublin 4, Ireland |
| Privacy Policy URL | https://policies.google.com/privacy?hl=en |
| Cookie URL | https://policies.google.com/technologies/cookies?hl=en |
Google Ads (google-ads)
| Description | Google Ads conversion tracking allows us to monitor user activities, like purchases or sign-ups, following an ad click. |
| Hosts | www.googletagmanager.com |
Provider Information
| Provider Name | |
| Description | Google LLC, the umbrella company of all Google services, is a technology company that provides various services and engages in the development of hardware and software. |
| Address | Gordon House, Barrow Street, Dublin 4, Ireland |
| Privacy Policy URL | https://policies.google.com/privacy?hl=en |
| Cookie URL | https://policies.google.com/technologies/cookies?hl=en |
LinkedIn – Insight Tag (linked-in-insight-tag)
| Description | Insight-Tag provides demographic information of website visitors, such as job title, employer, etc. |
Provider Information
| Provider Name | |
| Description | LinkedIn is a social media network for professionals that connects users based on interests and profession. |
| Address | LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland |
| Privacy Policy URL | https://www.linkedin.com/legal/privacy-policy |
| Cookie URL | https://www.linkedin.com/legal/cookie-policy |
Hotjar (hotjar)
| Description | Hotjar is an user behavior analytic tool by Hotjar Ltd.. We use Hotjar to understand how users interact with our website. |
| Hosts | *.hotjar.com |
Provider Information
| Provider Name | Hotjar |
| Description | Hotjar is an analytics and feedback tool for websites to track and better understand user behavior. |
| Address | Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141 Malta |
| Privacy Policy URL | https://www.hotjar.com/legal/policies/privacy/ |
| Cookie URL | https://help.hotjar.com/hc/en-us/articles/115011789248-Cookies-auf-hotjar-com |
Dealfront (leadfeeder)
| Description | Dealfront, the go-to-market platform for Europe, gives sales and marketing teams the data, applications and insights they need to win any European market. |
Provider Information
| Provider Name | Dealfront |
| Description | Dealfront is the only go-to-market platform built by Europeans, for businesses in Europe. We are on a mission to grow your revenue to its fullest with GDPR-compliant B2B data. |
| Address | Durlacher Allee 73 76131 Karlsruhe Germany |
| Privacy Policy URL | https://www.dealfront.com/privacy-notice/ |
| Cookie URL | https://www.dealfront.com/cookies-and-tracking/ |
| Opt-Out URL | https://privacycockpit.dealfront.com/ |
10.3 Legal basis for the use of cookies
Art. 6 (1) (f) GDPR (legitimate interest) or art. 6 (1) (a) or art. 9 para. (1) (a) GDPR (consent).
10.4 In general, in the case of cookies that are collected on the basis of a legitimate interest, Our legitimate interest is as specified in the table above and in article 10.4. Purpose of the use of cookies
The cookies are set by Our website or external web services in order to maintain the full functionality of Our website, to improve the user-friendliness of Our website or to recognize individual visitors by means of pseudonyms, e.g. an individual or random ID, so that we Wan offer more individual services. Details are shown in the table displayed above.
We mainly use essential or strictly necessary cookies as these are essential for you to use Our website, or for Us to be able to provide Our products and services. These essential cookies are stored on your device without your consent as these are based on Our legitimate interests.
Secondly, We may use preference cookies which allow Us to remember the choices you have made in the past. We will only store such type of cookie on your device if You give your consent.
Thirdly, We may use statistical cookies on Our website for statistical or commercial purposes. We use these cookies in order to measure how you and others use the website. This information shows Us inter alia how many times a particular page on Our website has been visited, how much time a user spends on the website, etc. These cookies allow Us to make statistical analyses and to improve the structure, navigation and content of Our website. We will only store such type of cookie on your device if you give your consent.
Lastly, We may use marketing cookies in order to track your online activity to help advertisers to deliver more personalised advertising and to choose the time when you see the advertisement. These cookies may share this information with third parties (e.g. advertising companies). These are persistent cookies (see below) and in most cases, third party cookies. We will only store such type of cookie on your device if you give your consent.
10.5 Duration of storage
Our cookies are stored in your browser until they are deleted or, in the case of a session cookie, until the session has expired. Details are given in the table above.
10.6 Possibility to object, withdraw consent and demand deletion
You can adjust your browser according to your wishes so that the setting of cookies is generally prevented. You can then decide on the acceptance of cookies on a case-by-case basis or accept cookies in principle. Cookies can be used for various purposes, e.g. to recognise that your accessing device has already been connected to Our website (permanent cookies) or to save recently viewed offers (session cookies). If you have given us express permission to process your personal data (art. 6(1)(a) GDPR or art. 9(2)(a) GDPR), you can withdraw it at any time. Please note that the lawfulness of the processing carried out on the basis of the consent up to the revocation is not affected by this.
With regard to your rights in relation to your personal data collected through the cookies other than deletion (see above), We refer to article 8 of Our Privacy Policy.